Brooke Seth

Brand Strategist & Marketing Leader

BRAND STRATEGY | INTEGRATED MARKETING | CREATIVE STRATEGY | EXPERIENTIAL

Hi, I’m Brooke, a brand strategist and integrated marketer with over a decade of experience helping legacy brands stay relevant and digital disruptors stand out. I take pride in building brands that matter to people, and that make their lives better.

I help make brands that matter, matter.

My Favorite Projects

Supporting local change agents

Developed A Community Thrives, USA TODAY’s social impact program and crowdfunding initiative, delivering over $15MM to nonprofits nationwide.
Putting the USA TODAY Crossword on the grid

Launched a cheeky campaign for USA TODAY’s Crossword app, including DOOH ads placed near the New York Times building, resulting in significant app install lift and trade coverage.
A new brand platform for USA TODAY

Created the strategy for USA TODAY’s “ToThe Point” brand platform, commemorating the paper’s 40th year with a refreshed voice and positioning built for the years ahead.
Reimagining the road less traveled

Rebranded Only In Your State with fresh creative direction, voice, GTM strategy, and AI-powered products, driving revenue lift and attracting sponsors like Ford and Walmart.
Building a place to build brand love

Built the GTM strategy, brand positioning, and sponsorship model for House of Good, an immersive experiential venue on Abbot Kinney Blvd in Los Angeles, fueling YoY growth with partners like Nike, Rare Beauty, and Audible.
The next era of wellness shopping

Opened the Well+Good Shop — an IRL storefront on one of the busiest retail streets in the nation — plus a national extension via TikTok Shop, resulting in a significant lift in affiliate revenue.
Giving basketball fans their own chance to score

Introduced Couchketball, an AR mobile game in support of USA TODAY Sports’ Bracket product, encouraging fans to get in the game from the comfort of their couch.

What I Do:

I deliver clear, compelling brand positioning rooted in audience insights, competitive analysis, and the brand’s secret sauce, and steward it to help teams live it and love it.
From creative brief to wrap report and everything in between, I build full-funnel campaigns using traditional and innovative tactics, always anchored in audience insights.
I concept immersive experiences that earn people’s attention and time, plus develop stunts that turn heads while reshaping brand perception.
I excel at learning other team’s languages and finding common ground to make the results of working together greater than the sum of their parts.
I equip sales teams with the tools and resources that move the needle, and enable them to speak to the brand like they built it themselves.